Last updated: January 2024
Gaucho is committed to protecting you and your family’s personal information when you are using Gaucho services. We want our services to be safe and enjoyable for our customers. This Privacy and Cookies Policy explains how Gaucho collects, uses, shares and protects your personal information in compliance with the UK General Data Protection Regulation (UK GDPR, as amended by the Data (Use and Access) Act 2025 – DUAA), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
This Policy relates to our use of any personal information we collect from you via the following services:
Gaucho websites contain hyperlinks to websites owned and operated by third parties. These third-party websites have their own privacy policies, and are also likely to use cookies, and we therefore urge you to review them. They will govern the use of personal information you submit when visiting these websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.
Gaucho is a collection of restaurants in the UK, owned and operated by Rare Restaurants.
We may share information from or about you with our parent company, subsidiaries, joint ventures or other companies under common control, in which case we will require them to honour this Privacy Policy. If any company acquires Rare Restaurants or all our assets that company will possess the same information and will assume the rights and obligations with respect to that information as described in this Privacy Policy.
Data Controller: Rare Restaurants (trading as ‘Gaucho’) registered at: 13 Hanover Square, London, W1S 1HN
Our Data Protection Officer can be contacted at: [email protected]
When you participate in, access or sign up to any of Gaucho’s products, services, activities or online content we may receive personal information about you. This includes content such as newsletters, competitions, live chats, message boards, email and mobile notifications, telephone calls or texts to Gaucho, book tickets for a Gaucho event or create an account using Gaucho’s online registration system. This can consist of information such as your name, email address, postal address, telephone or mobile number, gender or date of birth. It may also include information collected about your use of Gaucho products and services (such as when you last visited our premises, what pages you visit on Gaucho website and items you have “purchased” when signed in to your Gaucho account).
Please note that sometimes we will require you to provide additional personal information and sometimes sensitive personal information, such as allergy information. When we do this, we will provide further details about why we are collecting your information and how we will use it.
Where we provide personalised services, we may ask your permission to review third-party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation. Some of our services enable you to sign-in via a third-party service, such as Facebook. If you choose to sign-in via a third-party App, you will be presented with a dialog box which will ask your permission to allow Gaucho to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible). Please note that any information that is not required by the particular service you have opted to use will not be retained by Gaucho.
Gaucho collects information about how you use Gaucho mobile or other Apps, Gaucho websites or other Gaucho content online, and the device(s) you use to access the services. This includes collecting unique online identifiers such as IP addresses, which are numbers that can uniquely identify a specific computer or other network device on the internet.
For more information, please see section 14 of this policy, on Gaucho’s use of cookies and similar technologies, and section 15, on information collected by Gaucho when you use Gaucho Apps on your mobile device.
Gaucho will use your personal information for a number of purposes including the following:
If you have registered for a Gaucho account this will also allow you to login to the Gaucho website for your location and some other Gaucho website.
To provide you with a seamless experience, it may be necessary to share your personal information within our organisation.
We will only share what we need to in order to provide the service you are using – we will never routinely share all of the data we each hold about you.
You may be asked to use your Gaucho Account on other Gaucho services to enable you to sign in and seamlessly enjoy Gaucho services.
Your Gaucho account will always be covered by the policies of this website, but please be aware that additional policies may apply if your Gaucho account is linked to another account.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Gaucho may contact you:
Gaucho will only send you direct marketing emails, SMS, or other electronic messages (as defined under PECR) where you have given us prior, specific opt-in consent, or (for existing customers) where we are relying on the "soft opt-in" exception for similar products/services you have previously purchased/used from us, and you were given an easy opt-out at the time.
We offer regular emails to let you know about Gaucho products and services. From time to time we may also contact you to ask your views on issues affecting Gaucho. We may personalise the message content based upon any information you have provided to us and your use of Gaucho products and services. Marketing messages will always include a clear, free unsubscribe link.You can also manage preferences or withdraw consent/opt out at any time via Your Account in the Preference Centre http://gaucho.my-pref.com/
We may use information which we hold about you to show you relevant advertising on third-party sites (e.g. Facebook, Google, Instagram, Snapchat and X). This could involve showing you an advertising message where we know you have a Gaucho account and have used Gaucho products and services. This relies on legitimate interests. To stop this, you can disable personalisation in the Preference Centre: http://gaucho.my-pref.com/
We will keep your information within Gaucho except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in this section and section 9.
Generally, we will use your information within Gaucho and will only share it outside Gaucho where you have requested it or given your consent. However, we may share with third-party sites (e.g. Facebook, Google, Instagram, Snapchat and Twitter) some data, with appropriate security measures, to show you relevant advertising on third-party sites, as set out in section 7.
Sometimes Gaucho uses third parties to process your information on our behalf, for example to provide services or analysis. Gaucho requires these third parties to comply strictly with its instructions and Gaucho requires that they do not use your personal information for their own business purposes, unless you have explicitly consented to the use of your personal information in this way. Some recipients (e.g., third-party analytics/ad platforms like Google/Facebook) may be located outside the UK/EEA. Where this occurs, we ensure an appropriate safeguard is in place, such as UK International Data Transfer Agreement (IDTA), adequacy regulations, or confirmation that protections are not materially lower. For details of safeguards you can contact our DPO: [email protected]
We may share your personal information internally. Please see section 4 above for more details.
We will hold your personal information on our systems only for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with Gaucho. If you delete your Gaucho account then your personal information is deleted immediately, and the remaining information is anonymised for analytical purposes. For further information about deleting your Gaucho account, please see section 11 below.
If you have not used your Gaucho account in the last year then your account may be classed as dormant or may be deleted in line with this privacy policy. We will email to remind you before deletion so please check your inbox regularly to see if we have sent you any emails about this.
If the data we hold about you is not required for us to fulfil a legal obligation, you can delete your personal data by visiting the preference centre: http://gaucho.my-pref.com/
As explained in section 10 above, deleting your Gaucho account will erase any personal information in your account that we have about you and it will mean any data we hold about how you have used Gaucho products and services will be made anonymous.
Your information is securely stored and we will take all reasonable, technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
You have several important rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These include:
To exercise your rights, you can contact our DPO: [email protected]
By post: The Data Protection Officer, Gaucho, 13 Hanover Square, London, W1S 1HN
We will respond within 1 month (or up to 3 months for complex requests, as allowed under the UK GDPR). We will conduct reasonable and proportionate searches to fulfil your request. We may need to ask for more details if your request is very broad or unclear.
We will require you to prove your identity with 2 forms of identification, such as: Passport
You are not required to pay any charge for exercising your rights (except in very limited circumstances, such as manifestly unfounded or excessive requests).
Your right to complain – You have the right to make a complaint at any time. If you wish to do so, please contact our DPO at: [email protected]
By post: The Data Protection Officer, Gaucho, 13 Hanover Square, London, W1S 1HN
We will acknowledge your complaint within 30 days and respond without undue delay, making appropriate enquiries and keeping you informed of progress. We are committed to addressing your data protection concerns. You should raise your complaint directly with us first. You may escalate unresolved complaints to the Information Commissioner’s Office (ICO – the UK supervisory authority for data protection issues) here: https://ico.org.uk/make-a-complaint
By phone: 0303 123 1113.
By post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
A. What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (all referred to here as a “device”) web browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your web browser if your browser’s preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows. Similar technologies are also often used within emails to understand whether the email has been read or if any links have been clicked.
However, you can change your cookie settings at any time by visiting the preference centre: http://gaucho.my-pref.com/
On Gaucho websites, cookies record information about your online preferences and allow us to tailor our websites to your interests. During the course of any visit to a Gaucho website, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.
B. How does Gaucho use cookies?
Information supplied by cookies can help us to understand the profile of our visitors and help us to provide you with a better user experience. It also helps us recognise when you are signed in to your Gaucho account and to provide a more personalised experience. Gaucho uses this type of information to help improve the services it provides to its users. Certain areas of Gaucho websites may use cookies for a specific reason – for example, to help an online game work effectively on your device.
C. Gaucho Sharing Tools
You will also see embedded ‘share’ buttons on Gaucho web pages; these enable users to easily share content with their friends through a number of popular social networks. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. Gaucho does not control the distribution of these cookies. You can change your cookie settings at any time.
D. Gaucho cookies and how to reject cookies
We use cookies and similar technologies (such as pixels or device identifiers) on our websites and in our communications. Under the Privacy and Electronic Communications Regulations (PECR, as amended by the Data (Use and Access) Act 2025 – DUAA), consent is not always required:
We obtain consent for non-exempt cookies via our cookie banner and/or Preference Centre, where you can make granular choices. You can manage your cookie settings, view details of the cookies we use (including categories, purposes, and durations), withdraw consent, or opt out of low-risk cookies at any time by visiting the Preference Centre: http://gaucho.my-pref.com/
It is important to note that if you change your settings and block certain cookies, you will not be able to take full advantage of some features of Gaucho services and we might not be able to provide some features you have previously chosen to receive.
E. Other information collected from web browsers
Your web browser may also provide Gaucho with information about your device, such as an IP address and details about the browser that you are using. We use information provided by your browser or by the link that you have clicked to understand the webpage that directed you to Gaucho online and this may be captured by performance cookies.
If you have any concerns about the way that we use cookies or respect your settings, then please contact us at: [email protected]
This Privacy and Cookies Policy may be updated from time to time so you may wish to check it each time you submit personal information to Gaucho. The date of the most recent revisions will appear at the bottom of this page. If you do not agree to these changes, please do not continue to use Gaucho websites to submit personal information to Gaucho. You can also delete your Gaucho account at any time – please see section 11 for details. If material changes are made to the Privacy and Cookies Policy, for instance affecting how we would like to use your personal information, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).
If you have any questions or comments about this Privacy and Cookies Policy please contact:
Data Protection Officer, Gaucho , 13 Hanover Square, London, W1S 1HN
Email: [email protected]
This Privacy Policy was reviewed on 16th March 2026.